A social media influencer is an individual who uses social networking sites such as YouTube, Facebook, Twitter, Orkut and MySpace to promote a business or someone else’s product. They work with blogs, podcasts and message boards to interact with their target audience. Influencers are a crucial part of the marketing mix for many businesses because they provide the link from the customer to the brand. So what exactly does an Influencer do? In this article we will break down the basics of Influencers and why they are so important to online businesses.
What Influencers do is they facilitate the interactions between their customers and the brands they promote. They often act as mediators between the brand and its customers. In a nutshell, they are online salespeople for the brands they endorse. The role of an Influencer is to make sure that the online campaign is delivering results for the brands they endorse.
Influencers are social media gurus, getting to know what the best ways to engage customers online is. This knowledge is their currency and livelihood. Most Influencers are young people, coming straight out of college, still trying to figure out the Internet and how it works. They are on their way to becoming experts on various topics ranging from video production to blogging. If an Influencer can use their knowledge to help promote a brand, then they are in business.
A good way to start an Influencer career is to start blogging about the products you are promoting. Your posts should be interesting enough to attract the attention of your readers. You should also include an active voice, or “biography” link in your profile. This way, your readers can become familiar with your personality, interests and activities.
One big thing that makes a difference when it comes to becoming a successful Influencer is content. Content is what drives a conversation. An easy way to attract readers is to provide them with quality content, making it a win-win situation. If you are a serious Content Writer/ Influencer, do not underestimate the power of articles. If your content is good enough, it may become your main promotional vehicle, even before other marketing channels come into play.
If you are a new Content Writer/ Influencer, you might want to start with writing informative pieces that can easily be monetized. You will need content that is precise, interesting, short and engaging. Content that does not have any of these characteristics, might only annoy readers, so it is important to write carefully. It is also important to keep track of the number of views and shares that your content receives.
Social media has definitely changed the landscape of traditional media, which is good news for the Small Business Owner. It gives them an opportunity to reach global audiences in a cost-effective way. With so many small business owners on the internet, reaching global audiences can become easier. The internet also offers an easy way to create a brand identity. Being associated with a brand, especially if it is a popular one, can help your company establish itself as an authority.
Social Media Influencers is increasingly being recognized as leaders. Their efforts can yield great results for the businesses that they endorse. The role of a social media influencer is not easy. However, they are instrumental in helping businesses obtain greater visibility. And the benefits far outstrip the hard work. Great content, a strong personality and an easy website for sharing are all keys to making it big as an Influencer.
The job of the Influencer is to create unique content that is compelling enough to engage readers. The content should also be of a high quality so as to get the attention of readers. There is no limit to what you can do to make your content stand out. You can also be an Influencer if you are great at marketing and distributing content.
Being an Influencer does not only require you to have great content or be a social media guru. You need to define your market so that your content resonates with it. It can be interesting to know what your audience wants to hear about, what is making news today or what is the hottest trend in your industry. This way you can provide relevant content that will not only be enjoyed by your readers but also help increase your visibility in the internet. Branding yourself as an expert in your field and proving to your audience that you know what you are talking about helps you build credibility and earn their trust.
Having a lot of followers or fans can help boost your reputation as an Influencer. This, in turn, increases your visibility. Having followers on all your accounts or having them follow you on all your accounts sends a lot of followers to your posts, articles and videos. Therefore, gaining the trust of your followers is very important as an Influencer. If you cannot gain the trust of your audience, nothing you have done will matter.