Define what an Influencer does? Well, this kind of marketing continues to evolve as an effective and true means of maintaining your target audience’s interest in your product and promoting business in general. Nowadays, there are more than 3.7 billion social network users worldwide and the influencer market is already worth an astonishing $5.2 billion! So you can see that being an Influencer has never been simpler or more profitable!
The main job of Influencers is to promote products and services of an affiliate company through online media networks such as Facebook and Twitter. They do this by engaging their audience and subtly suggesting that they should check out the products and services being offered by the company through these media channels. An example of a strategic influencer strategy could be asking their followers to “like” a page or post on their walls, which will then serve as an advertisement. The same strategy could also be adopted by posting promotional links in their conversations on popular social media platforms. These strategies help the company directly engage their audience and build stronger ties with them, all of which translates to better visibility for the company.
This is not your ordinary online marketing. Influencer definition refers to anyone, who uses social media channels to promote their business. A good influencer definition should include the specific ways to reach the audience. Below are the different strategies used to increase brand awareness for businesses:
This is not the usual strategy for promoting a product or service, but rather, it is more of a social etiquette among people, as to how they treat another using media channels. Influencers are typically celebrities or business owners who use their influence to promote their products and services. It is common for influencers to use their influence to convince their followers or fans to purchase products or join businesses. For example, if Tom Cruise’s wife is seen wearing a certain wristwatch, she can make her followers buy that specific product so that Tom Cruise can promote it to their followers.
This strategy requires higher SEO rankings for organic search results. Micro-influencers have followers, but their job is not to promote products or services. Instead, their job is to find topics that will attract followers. The topics should appeal to their niche, which should be related to their product or service. Therefore, micro-influencers are like the online equivalent of brand ambassadors.
A new trend in the world of social media and internet marketing is “influencers” or bloggers. In this process, bloggers use their blogs or websites to provide reviews about products and services. Brands and businesses will hire bloggers to write about their products, and these reviews will link back to their site or brand. When large companies or brands with tons of money and influence use influencers to boost interest in their products or services, they are using influencer marketing.
Social media influencers create a bond with their audience by engaging them on an emotional level. Because they are not marketing the brand, their audience trusts them more because they do not want to alienate them with a sales pitch. Influencers provide valuable feedback and opinions on a brand, which increases customer loyalty. Additionally, they are a platform where a brand can establish a connection with their target audience.
The easiest way to find influencers is to look to celebrities. Celebrities are known for their involvement in social media. Their fans go to the extreme in supporting these celebrities through everything from a simple social post to paying for a concert or a magazine cover. Therefore, if you know of a celebrity whose fans are willing to pay for their endorsement, they may be an influencer worth following. Look to stars like Jennifer Garner, Sarah Jessica Parker, and Taylor Swift for inspiration.