Digital Marketing is all about promoting your business using the Internet. Simple, right? Turns out, there are probably at least seven major ways to promote a site online. And that is just where digital marketing strategy really comes into play.
Search Engine Optimization (SEO) is probably one of the most important of the seven marketing strategies mentioned above. It is also probably one of the most misunderstood as well. Many people still believe that “organic” or” CPC” (cost per click) marketing strategy is the only way to go. The truth is, SEO needs to be coupled with other techniques to produce the best results. There are several different ways to optimize a web page or site, but you need to optimize it properly so that it will rank higher in a major search engine.
One of the primary goals of SEO is to help search engines find and index your website. Therefore, you want to optimize your pages by making them appear higher in searches. This will not only get you more traffic, but will also increase your conversion rate. For example, if someone is looking for how to create a viral video and looks at your site first, chances are they will not purchase from you. However, if they searched verbally and came across your page, they might be more inclined to follow the link on your home page to your video.
Another strategy to consider when creating a digital marketing strategy is keyword research. Keyword research will help you understand your audience and what they are searching for. By understanding these things, you can incorporate keywords into your content to draw in targeted leads. For example, let’s say that you own a fitness business. Your content should be optimized for long-tail keywords such as “weight loss for women”. By utilizing long-tail keywords, you increase the chance of getting tons of leads.
The third component is content marketing. Content marketing allows you to promote your business brand in the form of content. The best forms of content marketing include press releases, blog posts, videos, podcasts and eBooks. It does not matter what format you choose as long as you are providing useful information to the audience. The last component of an effective online marketing campaign is through offline advertising strategies.
Offline advertising strategies are great because they allow you to reach a specific target audience without spending the time to advertise your business brand nationally. You can also focus your resources in areas that will be most beneficial to your audience. For example, if you run an insurance agency, you will want to focus on obtaining new customers by running advertisements in high-population areas such as cities and towns. If you are trying to reach people who do not use the internet to find their needed products or services, you can advertise in other places where people will likely seek you out.
Finally, we will discuss search engine optimization and the importance of user experience. Search engine optimization involves improving the quality of links that lead from other websites to yours. These links are called “inbound links”. The quality of an inbound link directly correlates to your rankings. As a result, it is crucial that your rankings are high among popular search engines. Higher rankings will improve your position on the search engine results page, or SERP.
We briefly discussed the importance of content, user experience and search engine optimization. These three elements should be considered when creating a digital marketing strategy. By integrating these elements into your current marketing mix, you will be able to greatly increase the amount of traffic to your website. You will also have a stronger hand in negotiating for the best deals with customers.