Why are marketing degrees useful? This is a question many people ask themselves when they are in the early stages of considering their college options and wondering if a four year degree will really be enough to get them on their way. There are actually several reasons that a person may seek a marketing degree, but they all come down to one core requirement-to be successful in the field of marketing. While this is an obvious reason for someone to pursue such a degree, it is not always so easy to get into a program. With a carefully chosen curriculum, however, a graduate of any degree can find a niche in a competitive field.
Marketing has become a very popular major for both men and women, and there are plenty of schools with highly competitive programs available. What sort of degrees are out there, though? Are there specific majors, or general concentrations, that you should consider? If you are thinking about a major, here are some possibilities.
There are many different concentrations for marketing specialists to choose from, including marketing management, marketing research, and marketing management-based degrees. Many of these have earned national distinction, though there are also programs for those who just want to learn more about a particular focus. Marketing degrees are usually offered at a college that specializes in the program they are aiming toward. Schools like the University of Michigan, in Ann Arbor, offer a program called Master in Business Management, which draws its roots from the fields of accounting and marketing.
Another option is to take a marketing course at a technical college or an accredited university. A number of schools now offer specialized degrees in marketing, including such nationally recognized names as the University of Minnesota, Western Michigan University, and Colorado Technical Institute. These programs offer a variety of degrees and often lead to a bachelor’s degree in marketing. They may also offer internship programs that lead to full-time employment once a student has graduated.
The main difference between these two options is how the programs themselves are structured. At a technical college, all classes and work are the same. The emphasis is on real-world hands-on learning through labs and on-campus projects, rather than the more solitary, academic study that goes on at most other schools. By contrast, a marketing degree program will put a greater emphasis on experiential learning, using what is called the “in person” experience as a primary way to teach students and help them develop skills they will need when they enter the workforce.
Those who are thinking about going into this type of work are wondering, too, whether marketing degrees are useful for everyone. Even the most enterprising and well-educated student may find that the field isn’t right for them. There are certainly career options in marketing that won’t require prior training and education – the usual range includes accountants, lawyers, insurance agents, and marketing managers.
Another question that frequently comes up is whether these programs are worth the effort for the student. This can be a difficult decision to make, especially given that most programs are relatively small and lack traditional “bachelor” degrees, meaning that most students won’t see their grades drop. If anything, the lack of significant prior achievement means that many students will have to work harder during the course of their programs than those with four or more years of college experience. For this reason, it’s important to consider whether a program really does offer something that the student needs and wants.
Are marketing degrees useful? In short, the answer is yes. For some students, having a solid marketing background makes sense. For others, it doesn’t. It all depends upon the individual. But for those who are serious about making a mark in this industry and who have a real interest in doing something meaningful with their degrees – even if that means not landing a job in the “real” world right away – an online program can be a great fit.