SEM Strategy is a process that determines the targeted audience, the appropriate marketing mix and the targeted keywords used in the overall advertising mix. SEM has evolved into an integrated approach that includes Search Engine Optimization (SEO) and paid search advertising. In SEM, the objective is to increase website traffic and improve rankings for specific key phrases, which in turn, improve the ranking of the site in the search results. SEO is used to attract high quality in-bound links from relevant sites and blogs and articles that are relevant to the target audience.
The success of any SEM/SEO effort depends on how effectively, efficiently and appropriately the above marketing strategy is implemented. It is crucial to realize that search engine optimization does not occur overnight. In fact, it can take months or even years before noticeable results can be seen. In order to optimize your website and generate organic traffic, there are four main elements that you must keep in mind:
In SEM, the first element is relevancy. Basically, relevancy is determined by checking the competition’s quality score. If your site is similar to those of your competitors are using, your search ads will not have a chance of ranking well in the SERPs or Search Engines.
Next is the adwords account structure. When it comes to Search Engine Optimization, the adwords account structure is a very important aspect. This is because the adwords account structure determines the amount and frequency of your ads as well as the quality score of your advertisements.
The third aspect is link popularity. If you want to successfully optimize your web page, you must consider link popularity. The more inbound links your page has, the higher will be your page rank on the SERPs. You must also remember that the number of inbound links is not directly proportional to your page rank. Sometimes, the actual value of your pages can be overlooked. This is because some high-quality links come from some low quality websites, which are ranked relatively lower than your own.
The fourth aspect is the selection of page names. As previously mentioned, some pages can be ranked in the first pages of Google search engine results pages, while others can only manage to rank at the eighth page. So, when it comes to Search Engine Optimization, page names matter a lot. Your page names should reflect the most appropriate keyword phrases for each individual page. For example, if you are trying to promote your website using the keywords phrase “home business”, you should name your webpage something like “about home business”.
Finally, one aspect that you should definitely take note of is the ad targeting. Basically, this involves the process of choosing appropriate ads that are relevant to the content of your website. Generally speaking, if the ad targeting is not done well, you won’t get much help from Search Engine Optimization. So, if you want to have an effective Search Engine Marketing strategy, ad targeting is something that you should definitely consider.
In order for search engines to recognize the relevance of your website, you need to make sure that the ad copies and text are relevant to the information that you provide on your webpage. Search Engine Marketing is highly essential to the success of your online business. However, before you start to implement Search Engine Optimization for your business, you need to make sure that you have already set up a solid plan on how you can effectively generate enough website traffic. By paying attention to the basics outlined above, you can definitely increase your online presence.