Optimization

What is Included in the First Part of a Marketing Strategy Statement?

Many businesses are often confused about what is included in the first section of a marketing strategy document. It is quite understandable that many of them do not understand the difference between Search Engine Optimization and Search Engine Marketing. However, when the two are combined, it is even more confusing because the words Search Engine …

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Search Engine Marketing – How To Make A Marketing Strategy?

SEM Strategy is a process that determines the targeted audience, the appropriate marketing mix and the targeted keywords used in the overall advertising mix. SEM has evolved into an integrated approach that includes Search Engine Optimization (SEO) and paid search advertising. In SEM, the objective is to increase website traffic and improve rankings for specific …

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Which of the Following Is a Cultural Factor That Affects Consumer Behavior and Marketing Strategy?

In Part 1 of this four part series, we looked at the role Search Engine Optimization plays in the marketing mix of a company. Now we will look deeper into the psychology of Search Engine Optimization. What makes a search engine optimized website so successful? Why do some companies manage to succeed where others struggle? …

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What Phase Should Ethical Be Integrated Into an Internet Marketing Plan?

What phase should ethics be integrated into an organization’s marketing strategy? Some marketers believe that marketing and optimization are separate entities. The truth is that both are intertwined. They go hand in hand and cannot be separated. Search engine optimization and marketing are intertwined because the two are integral to each other. Search engine optimization …

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Which Promotional Mix Strategy Directs Marketing Efforts Toward Final Consumers?

In the early years of personal computer advertising, there was no one clear winner in the battle between advertising and search engine optimization. However, changes in the landscape of search engine optimization, as well as online marketing strategies over the last decade, have produced a much clearer picture of which promotional mix strategies help achieve …

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Where Do Conversations Fit Into Your Inbound Marketing Strategy?

Where Do Conversations Fit Into Your Inbound Marketing Strategy? Conversions are not just for outbound salespeople. Conversions can be just as important to your search engine optimization strategy as keyword selection and pay per click advertising. Conversions are also a key component to any online marketing plan. Conversions can help you with your business. They …

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What is the Marketing Strategy?

What is the marketing strategy? Marketing strategy is the method which allows an organization to focus its limited financial resources on the best possible opportunities to improve sales and reach a sustainable competitive advantage over its competitors. Marketing, according to some of the top internet marketers and Internet Marketing gurus, is an essential component of …

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Which Of The Following Is A Function Of The Search Engine Optimization?

Which of the following is a function of the marketing strategy in a marketing plan? Search Engine Optimization. When optimizing for the search engines, you are looking to get your website listed at or near the top of the results page when someone searches for the keywords you’re targeting. And what is considered “ranking” in …

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