One of the most useful Salesforce Marketing Cloud Packages available today is the Content Access Solution (CAS). With the Salesforce Marketing Cloud Architecture, you can import and export a fully integrated content, Automations, documents, data structures, and patterns. You can then immediately deploy fully deployed items that conform to best salesforce practices in any SFMC instance for quicker deployment. You also have the ability to update existing Salesforce items to reflect new requirements with a few simple clicks. There are endless possibilities with the Content Access Solution.
Another way to take full advantage of your Salesforce Marketing Cloud Architecture is to utilize the multi-touch attribution app. This is an easy to use app that enables you to easily identify and manage business units in a way that only the company can do. The multi-touch attribution app provides users with access to enriched content from anywhere they are in the system, as long as they have their mobile device with them. With the app, a user can quickly determine the role that a business unit plays and take actions to improve performance.
The last piece of functionality in the Salesforce Marketing Cloud Package Manager is the interactive studio surveys. These are a series of short surveys that provide insights from customers on the key issues and concerns that affect their business. These studio surveys not only help you gain a deeper understanding of your customers, but they also help you determine the areas that need improvement. By the end of this year, it is estimated that over one billion interactions will take place between sales representatives and customers through the salesforce interactive studio surveys.
Salesforce Marketing Cloud Packages provides businesses with complete automation. This begins with the Salesforce Mobile Platform. The Platform allows businesses to build mobile experiences that are engaging and intuitive to customers. With these activities, sales representatives can increase their conversion rates and profit margins. In addition, by using data models such as Sales Performance Metrics, business units can be able to identify business goals and evaluate business unit performance. Salesforce Mobile Platforms is expecting to enable users to use real-time interactions with business units as well as other sales professionals in order to provide answers to customer questions and even interact with customers live through webinars.
Once the first feature of the Salesforce Marketing Cloud Packages is deployed fully, the second step that you will see comes in the form of an easy to use dashboard. From here, business units can easily manage their inventory, manage contacts, and track customers. Once the second step of the deployment is complete, companies will begin to see benefits in several areas including their ability to:
The third step that comes with the Salesforce Marketing Cloud Packages is that it makes managing email marketing easier for all company departments. When you choose this solution, you will be able to manage and track all your company’s email campaigns, and email marketing initiatives. This solution provides a feature that will allow you to manage and schedule future emails, which means that after the April 2021 release, your company will be ready to go for any marketing campaign. The planning and scheduling feature is very important, because it allows your business units to know in advance if they will need to invest in a particular campaign or not.
The fourth step that comes with this solution is that it helps businesses understand data quality metrics. Data quality metrics will be very important in the next two steps that will be provided to them. The first step will include learning about how to interpret the data from the email campaigns that they have conducted so far. The second step will include learning about what these insights mean and how they can help them improve the strategies that they currently have in place for email campaigns.
The fifth step that they can take advantage of this Salesforce marketing cloud package manager is that it will help them to understand Einstein send time optimization, engagement frequency, and engagement scoring. By taking advantage of the Einstein send time optimization, they will be able to increase the efficiency of their email marketing campaigns and improve the overall quality of those campaigns. The last step here will help them measure the progress that they have made so far and what changes they need to make on the way. This means that they can make the necessary changes and improvements that they need in order for them to maximize their profits in the future. All of these are the benefits that come with using the insights provided by the Salesforce Mobile Marketing Solutions.