What Do Copywriters Do? These days, one of the most in-demand jobs in the web world is Copywriting. Copywriting is the writing of text to promote products, services, and ideas. These days, copywriting can also be performed off-site, such as in ad copy. A professional copywriter can be hired to write product descriptions, sales letters, press releases, blog posts, technical papers, press releases, and many other written works.
A career as a professional copywriter is a promising one. The primary reason why many people seek out the services of professional copywriters nowadays is because they have something that they want to sell – information. Millions of people all over the world use the internet every day. There are literally billions of web pages on the internet. A lot of these web pages are written by ordinary people just like you and me who want to make some extra money from the comfort of their own home.
The great thing about the internet is that it’s so cheap to set up shop on it. For instance, if you want to create a web page, you don’t need to have your own equipment, rent a building, hire people to carry out the various tasks that you may need them to do, or pay for web hosting. In fact, setting up a simple web page for yourself costs less than a cup of coffee! In fact, most people will just set up their web pages on a free webhosting plan, which gives you total freedom over the design and features of your site. You don’t even need a website hosting service – you can simply use a free blog platform, such as WordPress, which will allow you to manage your web pages easily and keep them running through the regular updates. Professional web designers will of course charge more to have access to a more advanced platform for creating web pages.
Another thing you’ll find is that most people will be happy to pay someone else (a professional copywriter) to do the work for them. This is why it’s so popular for firms to outsource their copywriting services to people like you and me who are happy to write sales copy for people like them. After all, the purpose of a good sales letter is to persuade people to buy something – if you can get them to read it without even having to put the book in your hand, how does that sound?
One of the more popular niches for freelance writers these days is in the internet marketing niche. Why? Well, because there are so many people who want to sell stuff on the web. So a copywriter can easily find a lot of work by targeting the right market with his writing skills.
Here’s an example of how you can use this skill to make money. Suppose you wanted to sell web pages promoting dog training methods. You could start writing about those things yourself and add some links to other pages about it as well. But since search engines rank content by relevance, the more relevant your content is, the higher up it will rise in the rankings. So your page’s content will become more important to your readers as it is to read more. This will also bring you visitors from search engines like Google, Yahoo, Ask Jeeves and so on…
Now suppose you decide to hire a freelance writer who has knowledge of search engines and the like to write your content. What do you expect him to do? Write articles about dog training, obviously. But since search engines rank content by relevance, he’ll probably write articles about dog training that are only relevant to that keyword. Then his pages won’t be ranked very high by the search engines.
The result is that your site will be ranking very badly for a given search phrase or keyword. A great way to avoid this is to hire a freelance SEO writer to write articles that are both interesting and informative. He’ll know what to do copywriters do when it comes to keywords and keyword phrases. That’s why it’s important for him to have experience in the industry, and not just a knowledge of a specific skill. If the article sounds like something a search engine would want, he’ll definitely know what to do. That’s how a good freelance SEO writer can help you improve your web presence, make more money and expand your business.