What does a marketing strategy look like? That is a question that you as a business owner will need to ask yourself on a regular basis. If you are new to Internet marketing or if you have been on the Internet for a very short period of time you probably won’t have a problem defining your strategy. If you are more experienced, you may have some challenges defining what a marketing strategy looks like, especially since many of the current terms you may be hearing about, like SEO, PPC, and SMO, do not actually have anything to do with search engine optimization and search engine marketing. This is one of the biggest misconceptions out there about Internet marketing. Search engine optimization has changed significantly in the past year, but even if you don’t have a crystal ball it is still fairly easy to understand what this means for your business.
The concept behind search engine optimization is that the key to ranking highly in the major search engines such as Yahoo, Google, MSN, and Ask is to optimize your website and your web pages for search engines. Search engine optimization is all about maximizing your chances to get found by your potential customers when they perform searches using keywords that are associated with what you offer in your business. The more useful content you have on your web pages the better chance you have of making it to the top of the list when people perform searches using these keywords.
So now we come to the question; what does a marketing strategy look like? You can put a whole whack of different things into this phrase but in truth, when you first start out your strategy can be pretty simple. What it does first is to define your target market. Your first strategy is going to be to build a list of potential customers. This is done through effective list building. You can do this by writing articles, creating lines, giving away free reports, giving away free software, or by cold calling businesses that are already in the marketplace.
Once you have a list of customers you will need to learn how to market to them. The next aspect of your marketing strategy will be to convert those potential customers into paying clients. For example if you are selling a software program you can market your product by putting a link on your website pointing to the download page and by including your contact information such as a physical address or phone number. You can also include a few bullet points of the advantages of the software on your website and possibly a description of why they should buy your product. This will help to convince the potential customer to download your software and purchase it.
The final aspect of a good marketing strategy is to follow your strategy. What does a marketing strategy look like? It is simple, you implement the strategies and when done successfully your entire marketing efforts will consist of a few key elements. These elements are: Search Engine Optimization, Article Marketing, Social Media Marketing and Email Marketing. If you want to become successful online you must first have a website, then implement the three methods mentioned in this article.
Search Engine Optimization will increase your traffic to your website because a higher ranking in the search engine results means more people will see your website. Therefore, more people will end up at your website, and potentially they will have a higher chance of converting into a paying customer. The most important part of SEO is ensuring that your website contains unique content which gets ranked high in the search engines. The most common way of doing this is through using keywords, but it is important to be consistent in your use of keywords.
Article Marketing is very similar to what we did with SEO, but instead of placing our keyword in every sentence, we write articles. Articles provide valuable information on the product or service we are trying to sell. When you write an article, it is very important to be informative. This is very important if you want to attract visitors to your website. Once your visitors read your article and are interested, they will likely click on your byline link and visit your website.
Social Media Marketing is a form of internet marketing strategy used to promote your products or services on the World Wide Web. Social media is used by businesses large and small to advertise their products and services to the masses. Social media websites allow users to create profiles and post links to their businesses, products and services for others to view. The most popular social media sites are Facebook, Twitter, LinkedIn, YouTube, Foursquare, You Tube and MySpace. Creating a profile and linking it to your website is the first step to creating a marketing strategy.