What is a content creator? A content creator is a person who offers either written or multimedia content (such as video or audio) in the offline and online worlds. In a broader sense, a content creator, Instagram influencers, and even a copywriter are all content producers. In this article, though, will mainly focus on online content creation. That is, those jobs which require the creation, curation, and publishing of content for the internet.
Why would anyone want to take up a job as a content creator for the web? The answer, of course, is simple: there is money to be made. Many traditional media companies are beginning to explore digital media as a more efficient and effective means of delivering their content. In turn, many online business opportunities are opening up as traditional media companies try to reduce their cost bases by shifting their investments to digital media outlets.
So, what is it that makes a content writer different from a content producer? First of all, a content writer has a much larger audience. This audience can potentially reach thousands of people before the other party (the digital marketing firm) has even had a chance to read their articles. Second, the digital marketing firm does not have to do any of the managing of social networking, search engine optimization, email campaigns, or anything else that traditional advertisers have to do in order to launch their business. Third, a content writer is much more comfortable managing social networks, search engines, and email lists.
You may be wondering how you can become a freelance content creator, especially if you’re not the artistic type or don’t have much experience with copywriting or marketing yourself. There are some things you should know in order to get your business started quickly and easily. When you get started in this business, you will have to take many things into consideration, including whether you want to specialize in a certain area of copywriting and/or digital marketing.
As a copywriter, your primary focus will be on creating articles to publish on the internet or in magazines. You may also need to create PDFs of press releases, website content, ebooks, teleseminars, etc… If you’re interested in a more creative career, you may wish to consider becoming a SEO copywriting professional. These are basically job titles that describe the job description of a content writer, SEO expert, or SEO content creator.
The biggest advantage of being a freelancer is that you can choose whatever area you wish to focus on. If you are skilled in SEO copywriting, then you could focus your efforts on SEO articles or blog posts for your audience. If you’re creative enough, you could even do blog posts, teleseminars, PDFs, newsletters, or even twitter campaigns (yes, you can do that). If you decide to go for a more specialized and targeted audience, then you can find clients in a similar field by networking with other freelance writers who have chosen the same niche as you.
For example, say you have an interest in creating SEO content. You could start a blog or even set up a simple website containing basic information about the field. If you want to target the SEO market, then you would likely want to use one of the popular platforms such as YouTube or Squidoo. By linking your website to these two platforms, you’ll be able to expose your site to a lot more viewers. However, if you don’t have any experience with these types of platforms, it might be best to stick with a more general, content-based platform.
One last benefit of being a content creator, aside from all the networking possibilities mentioned above, is that you get to hone your creative skills. Many people consider content creation a boring and tedious process, but it’s actually a fun way to use your imagination. By using different media and platforms to create content, you get to see how each option works, as well as what the reaction is like from other people. You might even create an entire book about the things that you would do as a content creator if you had a large audience. As you can see, being a content creator can be just as much of a stress reliever as it is an opportunity for potential clients.