So, what is an Influencer anyway? What types of partnerships should you seek out? What types of people do you need to focus on in this business? These and many more questions may be answered by understanding what is an Influencer and how they can benefit your career. Read on to discover more about becoming an Influencer and leveraging your career.
What is an Influencer? An Influencer is someone who uses social media to create positive impact through sponsored content. Basically, an Influencer is anyone who can make a difference by using YouTube, Vlogs, blogs, or any other platform to help build awareness and brand awareness. In a nutshell, an Influencer is the person behind the voice that connects brands and their audience. Brands pay Influencers to create captivating content with links to their brands and the person receives a cut of the proceeds from any sales or clicks made through their promotional content. What types of businesses prefer to work with an Influencer?
Social Media Businesses prefers working with an Influencer because they get an expert who not only has an extensive catalog of music to their name but also has thousands or even millions of followers spread across the globe. The best way to use a good influencer is to have an existing brand and ask them to create a commercial for your brand using their platform. If the brand already has an existing commercial it may be more beneficial to have the brand, create content for the YouTube channel of your Influencer so you can leverage on their following and build brand awareness without spending a lot of money. However, if you don’t own a brand and wish to engage with an Influencer, you must first acquire followers first and then work to build your relationship so that you can benefit from a Influencer’s following.
What Does A Social Media Influencer do? A Social Media Influencer, just like an Affiliate, does what an Affiliate would do but instead of selling something like an affiliate would, an Influencer will help market your brand for you. They are considered a “social media” marketer because they will help make anywhere from one hundred to five hundred dollars per posting depending on how creative and risky it is. An example of a helpful social media campaign could be creating a video review of your product so that anyone who wants to learn more about your product can make a connection and purchase through your company website.
What Does It Take To Be A Successful Influencer? A successful Influencer will know how to effectively use captions in both their content and their business websites. The most effective captions include a keyword phrase that get a high search volume, as well as using a caption that gets an audience’s attention immediately (i.e. something like, “How to get started in affiliate marketing” or “What should I write about to earn more money in my blog”).
How Do You Become An Influencer? Social Media Influencers starts with blogs that are related to their target markets and then add YouTube and Facebook links to those blogs. After gaining a few followers on their favorite social networking sites, an Influencer will begin to upload videos on YouTube or Facebook with the appropriate caption(s) that help to market and support their brands. Once a video has achieved its desired viral status, the brand name or company logo will be promoted throughout the internet using things like Google’s AdSense program.
What Are The Benefits? An Influencer’s ability to market and build their brands is almost invaluable. Because they do not have to spend money on advertisements, they are able to generate a consistent amount of free website traffic which leads to more views, more engagement, and, ultimately, more revenue for their brands. For smaller brands, this can translate into a substantial boost to sales and profits. An Influencer can not only help their own sales through direct interaction with followers but can also help brands they are connected with boost their own sales. This is because their reach is almost instantaneous, which means they are reaching directly out to those who are most likely to be interested in their product.
So what is the difference between a Social Media Influencer and a Sponsored Post? A Sponsored Post is where a company pays an Influencer to write a blog post, create a video or engage in other promotional activities so that the company’s brand is promoted. These posts often appear on websites like partner posting, where the blog post is sponsored by the sponsor. The main benefit to this scenario is that the blog or video is free to produce, therefore making it easier to earn. On the flipside, an Influencer does not receive anything in return for posting a promotional activity on their site so, like a sponsor, they must work hard to make the post compelling for readers.