What exactly is Digital Marketing Strategy? Digital marketing is the promotion of services or products utilizing various digital technologies including digital media, computers, cellular phones, or any wireless digital medium. It’s also an umbrella term which covers various marketing strategies including Search Engine Optimization, Social Media Marketing, and Email Marketing as well. Let’s break down each of these sub-strates to get a better understanding of what it is all about:
Search Engine Optimization (SEO) is one of the main pillars of modern online marketing strategy. The main goal of SEO is to get a website to rank highly in the major search engines like Google and Yahoo. By ranking highly, a website is able to draw in more traffic and ultimately potential customers. To do this, many online marketing strategists create high quality content around a theme, product, or service. These high quality articles are made available to the appropriate websites for free and/or pay per click advertising. The main goal of this strategy is to draw in the right traffic to the main website.
Search Engine Marketing (SEM) is a sub-stratum of SEO that focuses on creating relevant, engaging content around a specific topic and promoting those articles using various internet marketing channels including RSS feeds, pay per click, content marketing, and blogging. This SEM strategy tends to be most effective when carried out alongside SEO efforts to enhance the overall effectiveness of both strategies. In addition to enhancing SEO results, it also tends to increase brand awareness for particular products and services.
Social media platforms provide the perfect platform for sharing digital marketing strategies with the world. Popular social media platforms include Facebook, Twitter, Google+ and Pinterest. These sites work to connect people, businesses, and consumers. The platforms tend to offer users the ability to post short messages, polls and links which can then be shared by followers. Popular social media platforms have grown substantially in recent years and are now used by a significant percentage of Internet users. In fact, users on these sites make up a large percentage of Internet users who visit sites on a daily basis.
An integral part of any digital marketing strategy is the user journey. The user journey starts the moment the user enters the website, becomes engaged, engages with the products and services, and leaves the site with a sense of awareness, satisfaction and gratification. This awareness stage is critically important because this is where the conversion rate of any campaign truly comes into focus. If an audience feels that they have been positively engaged, they are far more likely to convert into a buyer.
After the user has left the site, they are more likely to turn towards the next doorway or search engine result page. This cycle continues until the audience makes a purchase or inquiry. Most digital marketing campaigns utilize these two main venues to help drive sales. Google and Facebook are the obvious choices, but they are not the only ones. Twitter, Pinterest, and YouTube also can help engage an audience, generate interest and give the customer something interesting to read or watch. Digital marketing campaigns can also take advantage of established search engine optimization (SEO) strategies to gain visibility.
Organic search engine optimization (SEO) is a process which involves creating high-quality, relevant and engaging content. This content should be shared with the appropriate websites and pages. The goal is to get listed in the first few results pages for the targeted keywords. Digital marketing automation, however, can help businesses achieve this goal by creating high quality content which is optimized with several key phrases and keywords.
Digital marketing campaigns are an important component of any SEO campaign and can lead to increased sales and business growth. The importance of using multiple platforms to reach customers has increased dramatically due to the fact that businesses are becoming increasingly dependent on social media outlets. A well-planned and executed campaign can create a substantial return on investment over traditional SEO campaigns. Businesses need to remember that when it comes to online marketing and SEO strategy, there are many options out there. Utilizing multiple tools and techniques is key in ensuring success.