A common question that I get asked from my clients is what is the basic strategy or techniques a Marketing Manager can take in determining price for their keyword campaigns? If you are a Marketing Manager or SEO Expert then I am sure that you probably already know that optimizing your website, articles and blogs is an important key to search engine optimization and also to getting more traffic. It is important that you keep this in mind and I will now share with you some of the basics or fundamentals regarding optimization. I call this my “Fundamental Search Engine Optimization (FSO) Strategy.”
Understanding that the Search Engines consider each page on your site to be an individual “page”, will help you decide which specific keywords to target based on what your clients are searching for. For instance, if your clients are looking for a particular phrase such as “plumber” in the city of New York, your search engine optimization strategy will be to include the phrase “New York plumbers” throughout your site. This will help you optimize for the keyword “plumber” and will rank you very highly in the search engines.
Another common strategy or technique involves link building. Link building involves creating quality inbound links that focus on your site. There are several ways to go about this. I will discuss a couple of these techniques in this article.
One of the oldest and most trusted ways to link-up is to use directory listings. Try to include your company website URL in the anchor text of your links. This gives the search engines a chance to understand what your site is about. If you do this correctly, you should get a lot of “natural” backlinks that will help increase your page rankings. Just make sure that you submit your website URL to as many directories as possible.
One of the newer forms of search engine optimization is article marketing. There are many ways to write articles. The way that I like to do it is by starting out with the keywords that I want to target. Then I write the articles and submit them to online article directories. This is a powerful form of search engine optimization, because you can get high-quality backlinks.
Another technique is called Pay Per Click (PPC). You will need to set up a simple account with Google AdWords to bid on keywords or keyword phrases that you think will be good keywords for your website. Every time someone clicks on one of your ads you will be charged a small amount of money. This is a quick and effective way to generate traffic to your site.
The last type of search engine optimization strategy is content marketing. The purpose of this strategy is to write articles and syndicate them all over the Internet. You will want to write unique content. This will help you stand out from the crowd. In order to get on the first page of Google and other search engines you will need to submit original content.
These four strategies are by far the most commonly used search engines in the world. There are other methods that you can use such as SEO Elite and other training programs. However, if you want to succeed on the web using Google it is best to start off using these techniques. These will give you a good start and will also keep you from spending money on things that are not working for you.
If you use these methods to start off with your online business you will notice that the quality of the traffic you are receiving is much higher than with some of the other methods you might have tried. This is because the search engines are giving you more accurate information. They are also more welcoming to new webmasters than they have been in the past.
The reason they are welcoming these newer webmasters is because of the fact that there are so many of them. More people are able to get their sites seen than ever before. The quality of the traffic though is not high. That is why traffic is so important if you want to succeed online. This can be frustrating if you do not know exactly how to drive traffic to your site.
The basic strategy is very simple. When you get your site noticed by the search engines you should implement the use of these four strategies. This is the foundation for any successful campaign. There are many different ways to use the basics of SEO. These are just the basics though and as you learn more you will have more options to increase your results.